Wearable Technology

Kuura Ring

Bringing health tracking to a minimalist smart ring

€800K+ Raised
5,000+ Backers
30 Markets
15 Media Features

Minimalist health-tracking smart ring from Finland. We ran a multi-market Indiegogo campaign that raised over €800K from 5,000+ backers in 30+ countries.

Challenge

  • Competing in a category dominated by Oura with a fraction of the budget
  • Needed crowdfunding to validate demand and fund production
  • Had to reach health-tech audiences across multiple languages and markets

What We Did

  • Full Indiegogo campaign (pre-launch list, pricing strategy, page optimisation)
  • Multi-market paid ads in English, German, and Nordic languages
  • PR outreach to wearable tech press -- Wareable, TechRadar, The Verge

Results

€800K+

Raised on Indiegogo

5,000+

Backers from 30+ countries

15

Media features (Wareable, TechRadar, The Verge)

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