UK challenger bank with a plug-in overdraft product. We ran the equity crowdfunding raise, built a 30K+ waitlist, and secured 150+ press hits including the Financial Times.
Challenge
Pre-revenue fintech competing against Monzo, Starling, and Revolut
Needed to raise capital through equity crowdfunding to fund launch
No existing consumer awareness or waitlist for a novel banking product
What We Did
End-to-end equity crowdfunding campaign (investor comms, pitch, digital promo)
PR to fintech and financial press -- Financial Times, City AM, Finextra
Paid campaigns across search and social to drive waitlist sign-ups
